5 Simple Techniques For europe awards
5 Simple Techniques For europe awards
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This EEA category is open up to any PR & Comms agency creating income of under €10m per year. The winner excels in reading, capturing and speaking the temper, spirit and desires of our moments, in its niches, domestically and regionally – even versus many worries and backdrops of rapid-paced adjust.
The swift rise of Synthetic Intelligence – it impacts Pretty much every thing, final not the very least PR & Comms. But which marketing campaign, which task definitely utilizes AI in conversation in a method that goes past the sound, the hype, the standard? In this particular class the EEA honours a winner who is paving just how for all of us in employing AI in Comms.
We managed to reverse an unanticipated scenario right into a communication good results, focusing on a leading trend development in contemporary model, Denim! Marks & Spencer invited fashion editors, bloggers & electronic influencers to M&S Jeanious Denim Working day, an enticing denim experience which highlighted brand name’s denims qualifications and accomplished substantial degree of media interaction and social media marketing Excitement!
BNP Paribas Fortis wasn't Assembly clients’ rapidly transforming anticipations for services and products and new competitors ended up leveraging technology in ways in which threatened BNPPF’s organization.
The proprietor of Nordic Alternative Motels went on a three-7 days long roadtrip. The intention was to develop a powerful sense of a standard corporate lifestyle and encourage enthusiasm.
A core group of 15 people today from brand method, advertising and marketing, style and design, digital coms, internal coms, exterior coms, media relations and manufacturer management beneath the route of Christoph Sieder, Head of Corporate Communications, and Nicolas Ziegler, Head of worldwide Manufacturer Administration and company Functions, labored in stringent secrecy to pull off a unprecedented feat: rebranding and re-positioning ABB, one of the planet's greatest and oldest power and automation organizations, in only 6 months.
The objective was to change the here framing "SEAT=Sorgenkind" into "a good corporation based in Barcelona Doing work for the brilliant long term" having an always-on tactic supported by a 360º and story-telling tactic.
The best way to demonstrate the probable of circular economy for Finnish shoppers, whilst endorsing a whole new way of manufacturing renewable gas? To attain this, we presented a straightforward solution to a common issue by inviting Finns to donate the leftover Extra fat from their Xmas dinners to a very good trigger.
How has the business addressed the improvements in its PR & Comms routines? The best communications campaigns or initiatives in the Power marketplace will probably be recognised During this EEA category.
Amazing benefits up right up until nowadays: the greatest ROI (22) achieved inside the background of The Macallan with on the list of gatherings (Madrid) and offered 200k bottles just a couple of days following.
The film provides viewers the essentials about ETH Zurich in a hundred and twenty seconds and is intentionally different: speedy-paced and immediate, self-assured but with a sense of humour.
Swedish betting support Oddset wished to give supporters a completely new experience when watching soccer about the Tv set. For the first time at any time, we launched “Biased athletics commentators” – commentators who cheer on exactly the same group when you.
Germans are incredibly skeptical about digitization. Deutsche Telekom planned to demonstrate The true secret good thing about the integration of electronic engineering in business enterprise: the amplification of analogue hard work.
We assisted Borotalco, a deodorant, turn out to be the talk of Austria this summer months by making a whistleblower hotline - a sensitive technique to Allow individuals know anonymously which they stink.